Quality watches filled with nachas
From Carnegie to Canter's to Manny's to Zingerman's, the Jewish deli is the mainstay of our culture. Like jazz and pizza, it's our gift to America and it's the last thing they still love about us.
Shop CollectionWe wanted to commemorate the hallowed sanctuary of meat, smoked fish, and black and white cookies with a timepiece as perfect as the pastrami at Katz’s.
Glatt means smooth in Yiddish. It also means it follows a higher standard of quality. No word better encapsulates what we’re creating here with our microbrand.
These are automatic timepieces painstakingly crafted with premium materials and a whole lot of respect for both high horology and Semitic gastronomy.
All Glatts are limited editions. One hundred of each model, four hundred in all, shipping January 2027. Reserve now to ensure you'll have the opportunity to buy one of your own. They will sell out.
Matte black dial, mustard hands, black Horween strap. Overstuffed and sliced thin.
Burgundy dial, chocolate strap. Great taste, more filling. Just what the doctor ordered.
Oatmeal dial, black print, a mustard second. Perfection, like H&H and Essa: no schmear necessary.
Pickle-green dial, white hands, matching Horween. Crisp, bright, and a little salty.
Specs
Movement
TMI NH35 automatic movement. 21,600VPH Frequency. 41-hour power reserve. Hacking seconds. Pivot point jewels to reduce wear.
Case
316L stainless steel case. 40.0 x 46.0 lug-to-lug. 22mm lug. 5 ATM water resistance. Screw-down crown with engraved logo.
Crystal
Flat sapphire crystal. Anti-reflective coating. Treated for durability and scratch-resistance.
Dial
Stamped bagel-texture, pickle-texture, or matte-painted finish dial. Printed dial markings. Painted handset.
Strap
120 x 80 mm. Quick-release spring bars. Rembordé edges. Calf-leather lining. Stainless steel engraved buckle.
Features
Exhibition caseback with engraved markings and individual serial number. Custom designed ticket date wheel and window.
Glatt was founded by Iron Mike Gellman and Peter Hecht, entrepreneurs raised on knishes, kishke, tongue, and matzoh ball soup. We’re passionate about watches and delis. This is our love letter to both.
The Bagel, Pastrami on Rye, The Half Sour and Black Cherry Soda. Where each dial came from.
Eighteen dollars holds your place. Here is exactly what that means, and what it does not.
Why a Glatt runs on a Seiko NH35, what that gets you, and what it deliberately does not.
The deli runs on time in a way almost nothing else does. That is the idea the whole brand hangs on.
